As you know about 4 months ago I decided to partnership and go into business with a company called “Younique”. Younique is a direct sales company that offers makeup and skin care products. The products are made with natural minerals that helps your skin in the long run. The products can be considered high end because of the price and formulation. Other comparable skin care lines would be the likes of Tarte, Makeup Forever and so on.
However, Younique doesn’t have the “buzz” that many of the other high end product lines have because If I had to guess I would have to say its because it is not sold in retail stores like Sephora or Ulta but in Younique’s defense neither is Mary Kay and they have a very loyal customer base and a pretty big one. Not having this buzz makes the products completely hard to sell to the average consumer. Women who are makeup geeks and know makeup like the back of their hands already have their preferences in the makeup lines that they use.
My decision to leave Younique did not happen overnight. Its been a few weeks in the making. Toying around with thoughts of staying like “maybe one day I will be more in to it” “It’ll catch on soon” “Do a Facebook live post”. Ah yeah, NO! That is not for me nor my style and definitely not for this.
I am totally on-board with what the company stands for and what it promotes and that’s to “uplift, empower, validate, and ultimately build self-
My day job is sales and marketing and one thing I hate is the “pushy” salesman approach although sometimes it is needed but not every single sale needs to be forced. One thing about sales is, the product has to be fresh, eye catching, new and innovative in order for it to sell off the shelves, not saying that Younique is not but most people already know what they want, when they want it and how they want it.
Yes, direct sales is a business that you push yourself, you market yourself, you don’t work you don’t eat, just like with any business that you own, run and operate you will need to do the leg work to see results.
Trying to move units with Younique was like moving mountains to say the least. I have heard people asking questions like “How do you sell this stuff?”. Trying many different sales approaches and strategies that just did not work. I feel that Younique has a targeted customer audience and it may be based on geographic areas or a number of reasons, but us California girls don’t seem to do so well with this product.
I wont say I will never ever direct sell again, but the next time it’ll definitely be with a more sought after well known brand. That I will actually enjoy selling and not feel like a sleazy door to door salesman selling vacuum cleaners from the 70’s. These are GREAT products don’t get me wrong, I love everything I have accumulated and will continue to use it. Just very hard to sell to the general public. Awareness is key with this one.
In closing, we are still active for a short while longer at www.shop.priviandco.com. I will be disabling this link so if you fell in love with this product over the course of the last 4 months please get your orders in soon!!! (wink)
P.S – PRIVIandCO. will be launching our Mink Eyelash Line so be on the lookout for that. And thank you to all of the ladies that purchased Younique products over the last few months!